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The WNBA is having more than a moment, and we’re here for it.
Today, the WNBA released information pointing out the surge in fan interest to start the league’s 28th year. The season has started with a bang, breaking attendance, viewership, and merchandise sales records across the board.
“What’s happening now in women’s basketball is confirmation of what we’ve always known: The demand is there, and women’s sports is a valuable investment,” said Chief Growth Officer Colie Edison.
Here’s a quick rundown of the league’s major achievements so far:
Record Attendance
- Highest in 26 Years: Over 400,000 fans attended games in May, with more than half of the matches selling out.
- 94% Arena Capacity: A significant 17% increase from last year. Fans are coming out!
Skyrocketing Viewership
- 1.32 Million Average Viewers: Nearly triple last season’s figures.
- Network Highlights: ESPN2’s Opening Night saw 2.12 million viewers, the highest ever on Disney platforms. ABC’s game on May 18 became the most-viewed WNBA game on the network.
- Diverse Audiences: Viewership among people of color rose by 60%, with notable increases among Hispanic (96%) and Black (67%) fans. Viewership among under-35s and young girls jumped by 124% and 139%, respectively.
Digital Engagement
- App and League Pass: Monthly active users on the WNBA App surged by 613%, and League Pass subscriptions tripled, reaching new records. (Check out our list of 7 things to know before signing up for WNBA League Pass).
- Social Media: The WNBA’s social channels saw 157 million video views in the first week, a 380% increase from last year.
- Strong Rookie Class: Highlights of Indiana Fever’s Caitlin Clark, Chicago Sky’s Angel Reese, Los Angeles Sparks’s Cameron Brink and Las Vegas Aces’ Kate Martin have driven most digital engagement.
Merchandise Sales
- 236% Increase: WNBA Merchandise sales have skyrocketed, with rookies Caitlin Clark, Angel Reese, and Cameron Brink among the top-selling jerseys. (Here’s a list of our favorite new WNBA merch).
Growing the League
Let’s keep it going! You can help continue to grow the WNBA with these 10 actionable tips. Or, check out our WNBA articles to learn more about the league.
